parlight

Parlight is a Mexican company dedicated to creating atmospheres through lighting design. For more than ten years, they have reimagined the art of lighting design for corporate events, fashion shows, art exhibitions, and social events around Mexico, creating remarkable experiences for their audiences. The graphic solution for this imagotype comes from the lighting equipment they carry out their work - spotlights with a grid of small circles that project the light in different colors. My objective was to design a colorful and creative brand that would communicate the talent and diversity of this company's projects. The sans-serif typography creates a dynamic composition in conjunction with the shape of the spotlight that gives an original look.

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