Marcela Serrano

Brand development for Marcela Serrano, a Mexican fashion designer with a taste for classic clothes and colors. She believes that designers should make clothes for different bodies therefore, I used this statement as a foundation for her identity, a logotype that could speak to women through contrasting shapes and lines. I found inspiration in the Mexican women's bodies, short with curves and thin with style. The typography selection of this logotype tries to represent the diversity of all women's characteristics with a very soft-warm pink color that attempts to connect with the power every woman was born with.

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