ILUMM

ILUMM is a modern architectural lighting studio in Mexico City. Their work is focused on interior lighting, serving various clients, such as hotels, shops, and private residentials. To perceive a modern and sophisticated brand that is more appealing to new clients' needs, I created a clean and abstract identity based on the studio's lighting studies with every project. The graphic solution comes from a creative typography exercise. I started to play with each letter creating abstract shapes representing light projection at different angles and times during the day. This logo's minimalist and sophisticated result is reflected in typography, creating a versatile and modern brand capable of optimizing all its resources to give the best results.

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